

BEAUTY RITAULS

As an actress, Shaquita Smith is no stranger to the demands of wearing heavy makeup daily, sometimes with multiple makeup changes in a single day. These constant applications and removals, combined with the unique sensitivities of ethnic skin, led her to seek a solution that was gentle, effective, and affordable. Unfortunately, finding skincare products that catered specifically to ethnic skin and provided the level of nourishment and care it required proved challenging. This is what inspired Shaquita to create Beauty Rituals.
Beauty Rituals is more than just a skincare line—it’s the result of Shaquita’s personal journey to find balance between professional demands and self-care. Recognizing the unique needs of ethnic skin, which can often be prone to dryness, hyperpigmentation, and sensitivity, Shaquita designed her products to provide targeted solutions that restore and rejuvenate. Her goal was simple: to create an affordable, luxury skincare line that celebrates and cares for ethnic skin, allowing everyone to experience radiant, healthy skin through mindful rituals.
MORE THAN JUST A SKIN CARE
LINE
01
CELEBRATING ETHNIC BEAUTY
Beauty Rituals goes beyond skincare by embracing and celebrating the uniqueness of ethnic and Black skin. Our products are thoughtfully crafted to honor cultural traditions while addressing specific skin concerns with precision and care.
02
EMPOWERING CONFIDENCE THROUGH REPRESENTATION
Creating a space where individuals with ethnic skin feel seen, valued, and celebrated. Our brand empowers confidence by offering products designed specifically to meet their needs, fostering a sense of inclusivity and belonging.
03
SUSTAINABILITY AND ETHICAL VALUES
We aren't just about beauty; it’s about responsibility. We use sustainable ingredients, eco-friendly packaging, and cruelty-free practices to ensure our products protect our planet for future generations.
I’m committed to using ingredients that truly care for your skin. That’s why I’ve chosen powerful, effective ingredients like reishi exosomes and adaptogens that nourish, restore, and protect—without harsh chemicals.
Mindful Ingredients



I believe that everyone deserves a little luxury in their life, which is why I’ve made it my mission to create high-quality, spa-like skincare at an accessible price. You shouldn’t have to choose between effective products and affordability.
Affordable Luxury


For me, skincare is more than just a routine—it’s a moment of self-love. I designed these products to help you carve out time for yourself, turning your skincare regimen into a calming, restorative ritual.
Self-Care as a Ritual

My
Values
Our skin care routine becomes a ritual of self-care that nurtures our confidence and well-being.When we take the time to care for ourselves, it not only shows in the glow of our skin, but also in the way we carry ourselves and how others perceive us.
Beauty Rituals was born from this belief that skincare should be both an act of love for yourself and a reflection of the values you hold dear—mindfulness, self-care, and embracing your natural beauty.
My goal with Beauty Rituals is not just to help you achieve glowing skin, but to empower you to embrace your natural beauty through meaningful self-care.
For me, having my name on a product is not about prestige, but about sharing my values and delivering something truly meaningful. Skincare is such a personal journey—it’s not just about how we look, but how we feel.
True beauty radiates when we feel confident in our own skin. My goal is to create products that not only address your skin’s needs but also help you feel empowered and beautiful from the inside out.
Confidence


I believe in caring for our skin and the environment. That’s why I prioritize using sustainably sourced ingredients and eco-friendly packaging, ensuring that our self-care rituals have a positive impact on the world around us.
Sustainability

I created these products with the specific needs of ethnic skin in mind, but I believe that skincare should be inclusive. I want Beauty Rituals to be a line that everyone can enjoy and benefit from, regardless of their skin type.
Inclusivity

